May 18, 2024
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Twitter Transforms into ‘X’ under Elon Musk’s Ownership

Twitter - Courtesy of

Elon Musk, the owner of Twitter, has rebranded the popular social media platform as ‘X,’ swapping out the iconic bird logo for a simple ‘X.’ This shocking rebranding was announced on Sunday, with the change taking effect the following day. Musk also announced that the website now redirects to, signaling a complete transition to the new brand.

The new ‘X’ logo and name represent the latest in a series of significant changes since Musk purchased Twitter for $44 billion in late 2022. Musk stated that the switch to ‘X’ aims to symbolize the unique imperfections in all of us.

Despite the rebranding, the functionality of the platform remains the same. Users can still tweet, follow, like, and share as they did before the transformation. The decision to rebrand was met with mixed reactions from the public, with some expressing excitement for the new look while others mourned the loss of the beloved bird logo.

In an effort to reduce spam, Twitter, now ‘X,’ has recently limited the number of daily direct messages that unverified users can send. Those who wish to increase their messaging limit will need to join the subscription service launched last year. This change is among a series of tweaks aiming to improve user experience.

Despite the rebranding, the platform continues to face stiff competition from Meta’s newly launched app, Threads. Threads surpassed 100 million user sign-ups within its first week, posing a formidable challenge to the newly rebranded ‘X.’

It’s an interesting time for the social media giant as it navigates through these changes under the helm of Musk. While the renaming signifies a fresh start, it’s still too early to determine its impact on the platform’s overall performance and user base.

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